Clinical Reasoning And Decision Making In Nursing Nursing Essay

Clinical Reasoning And Decision Making In Nursing Essay All medical attendants utilize clinical judgment to settle on choices while thinking about patients. These choices affect the activities of the human services proficient and the conveyance of medicinal services the patient gets Jones and Beck (1996). Its the medical caretakers duty to settle on clinical choices dependent on their educated information and abilities. Straightforward choices, for example, would a chamber pot or cabinet be increasingly fitting? To making speedy, on the spot choices, for example, what steps to take if a patient started to quickly fall apart. Medical caretakers depend on cool headed dynamic abilities to keep up positive results and forward-thinking care. Orme and Maggs (1993) recognized that dynamic is a basic and fundamental part of clinical practice. Attendants are responsible for their choices, hence it is pivotal that they know about how they settle on these choices Muir (2004). This exposition will talk about two dynamic models, factors that may impro ve or meddle with clinical thinking and dynamic in understanding focused consideration and how they fluctuate over the various fields of nursing. The dynamic models that will be talked about are Risk Analysis and Evidence Based. Hazard evaluation has a significant influence during the time spent supporting patients and it enormously assists with keeping up wellbeing in medical clinic settings. Its principle intention isn't just to recognize potential dangers yet in addition expel and forestall them. Appraisal is viewed as the initial phase during the time spent individualized nursing care Neno and Price (2008). Hazard investigation gives data that is essential in building up a strategy that can help improve individual wellbeing. It can possibly diminish the seriousness of ceaseless conditions, helping the person to deal with their wellbeing through self-care RCN (2004). Not exclusively is chance investigation for the patients wellbeing however its likewise there to guarantee staff security Kavaler and Spiegel (2003). It is basic that medical caretakers utilize reasonable hazard appraisal devices as a manual for empower them to settle on viable choices. When the device has been executed, utilizing the assembl ed data and utilizing their own clinical judgment, the attendant will at that point have the option to give the correct security precautionary measures to patients Holme (2009). There are a wide range of kinds of hazard appraisal instruments accessible for patients and staff inside the clinical setting. For patients there is the Waterlow score danger of weight wounds and ulcers, the MUST instrument Malnutrition Universal Screening Tool, FRAT Falls Risk Assessment Tool and Pain Assessment Tools are just to give some examples and they are regularly utilized in clinical practice. Staff have Infection Control Assessments and Discharge Risk Assessments just to name a couple yet they ought to be stayed up with the latest and reevaluated normally Daniels (2004). The weight ulcer chance evaluation/anticipation approach apparatus, is oftentimes utilized in clinical practice. Weight chance appraisal instruments have been depicted as the foundation of any counteraction and treatment approach Waterlow(1991). The Department of Health set yearly focuses for a general decrease of weight ulcers by 5-10% more than 1 year (DoH, 1993), so it is crucial that medical attendants precisely figure out which patients are in danger of creating pressure ulcers. A weight ulcer is a region of restricted harm to the skin and fundamental tissue brought about by pressure, shear, grating or a mix of these EPUAP (1998). The aim of the Waterlow pressure sore hazard appraisal is to perceive administration clients who are exceptionally in danger of creating pressure wounds, to evade them getting more terrible as well as creating them by any means, to fill in as an early prescient list before the advancement of weight harm Nixon and McGough ( 2001). It is basic that patients are evaluated utilizing this instrument, particularly patients with Intrinsic hazard factors, for example, limited portability and/or are restricted to their bed for extensive stretches of time, patients with poor sustenance, old patients, patients with basic wellbeing conditions, for example, diabetes and patients who are urinary incontinent and entrail incontinent are additionally exceptionally in danger of creating pressure bruises, this because of the dampness, clammy skin can be feeble and powerless to breakdown Andrychuk (1998). As indicated by the NICE clinical rule 29 (2005) pressure ulcer evaluations ought to be recorded utilizing the European Pressure Ulcer Advisory Panel Classification System. There are four phases that pressure ulcers are evaluated at and it is down to the medical attendants own clinical judgment to choose what stage the ulcer is. Contingent upon the evaluation of the weight sore, it will rely upon the sort of sleeping cushion that will be required. There are variables to be considered before choosing a sleeping pad for the patient which incorporate, ensuring the bedding doesn't hoist the patient to a dangerous tallness and to guarantee the patient is inside the suggested weight territory for the bedding NICE (2005). Utilizing their educated aptitudes, encounters and own clinical information, medical caretakers need to choose what dressings ought to be utilized in the treatment of weight ulcers. They need to think about the evaluation of the sore, any producers signs for use and contraindications, past constructive outcomes of certain dressing and inclination for solace or way of life reasons Bouza et al (2005). Uniquely structured dressings and swathes can be utilized to accelerate the recuperating procedure and help secure weight injuries, for example, hydrocolloid and alginate dressings which will be utilized at the attendants diversion NHS Choices (2010). Medical attendants ought to consistently know about any potential hazard factors that may exacerbate or add to the advancement of weight ulcers when utilizing any weight chance appraisal apparatus. The attendant should choose the recurrence of re-situating the patient, actualizing a going diagram to keep times and dates recorded and to impart to different individuals from staff what time the patient needs turning. This includes moving the patient into an alternate situation to expel or redistribute pressure from a piece of the body Walsh and Dempsey (2010). By investigating the proof on the adequacy of repositioning this can assist with decreasing patient torment and improve their personal satisfaction, relieve the work burden of staff and help lessen the money related weight on the wellbeing administration Luoa and Chub (2010). In pediatric nursing, a youngster is to be evaluated inside six hours of being conceded and afterward reconsidered day by day. Most pediatric weight ulcer hazard evaluation scales were created utilizing clinical experience, or by changing grown-up scales Bedi (1993). The Glamorgan Pediatric Pressure Ulcer Risk Assessment Scale was created utilizing definite pediatric inpatient information Willock et al (2008). It is a clinical device intended to assist medical caretakers with evaluating the danger of a youngster building up a weight ulcer, it utilizes a scoring framework that takes things like portability, hardware, hemoglobin levels and temperature into record and aides the attendant concerning what intercessions should be set up, for example, what kind of bedding or dressings will be required. In learning incapacity and emotional well-being nursing, a scope of weight sore evaluation instruments are utilized, for example, the Norton, Braden and Waterlow hazard appraisal scales, these are for the most part utilized for patients who are not portable as in the grown-up field. Nursing is progressively focused on their patients mental wellbeing OTuathail and Taqi (2011). It is the medical attendants obligation to give the most ideal consideration to their patients and this includes utilizing Evidence-based practice. EBP empowers the medical attendant to settle on choices about patient consideration dependent on the most current, best accessible proof. It permits the medical caretaker to give excellent consideration to patients dependent on information and research Rodgers (1994). Standards of proof based practice and the critical components engaged with the procedure are clarified by Cleary-Holdforth and Leufer (2008) in five stages. Steps are there to furnish medical caretakers with the vital information and abilities to utilize proof based practice successfully and to make positive commitments to persistent results. The five stages Ask, Aquire, Appraise, Apply, Analysis and Ajust are to just guide medicinal services experts in settling on viable clinical choices when critical thinking. Early Warning Score (EWS) is a proof based strategy. Carberry (2002) distinguishes that the reason for EWS is to furnish nursing and clinical staff with a physiological score produced from accounts of indispensable signs. Pleasant Clinical Guideline 50 (2007) proposes that physiological track and trigger frameworks ought to be executed to screen every single grown-up quiet in intense emergency clinic settings, giving direction on the normalization of EWS. Physiological signs that ought to be observed and recorded are pulse, circulatory strain, respiratory rate, oxygen immersion, temperature and level of awareness. Essential signs ought to be recorded upon affirmation, at normal spans during a patients remain and furthermore previously, during and after specific techniques Castledine (2006) and the recurrence of checking, if unusual physiology is distinguished should increment. EWS utilizes a scoring framework 0, 1, 2, and 3 and shading codes white, yellow, orange and red, number 3 an d the shading red being the most noteworthy hazard markers Morris and Davies (2010). Medical caretakers ought to adjust to following rules the Early Warning Score offers, to help settle on clinical choices that are best for their patients. Components that may improve or forestall successful dynamic while utilizing the EWS could be down to capacity, information and numbness. In the event that social insurance experts are well capable and certain about chronicle and archiving patients indispensable signs, at that point any progressions can be watched and forestalled or managed rapidly. The EWS usage includes robotized alarms hours before a quick reaction would be started and can diminish treatment delays by as long as three hours Subbe et al (2003). It possibly takes one attendant to need fitness when utilizing the EWS, there

Web Design for Selling Self

Website composition for Selling Self Presentation This is a report about a Web website plan for selling independently published books. The site gives different books in different parts of solid living. Clients can download the digital book at a fee.Advertising We will compose a custom appraisal test on Web Design for Selling Self-Published Books explicitly for you for just $16.05 $11/page Learn More Many essayists have turned to independently publishing and there is a developing interest for an online business to sell such books. Selling computerized books on the Web webpage has become productive due to the huge market all through the world and an absence of physical stock. The proprietor additionally has an alternative of directing the business from any piece of the world with the Internet association. The digital books will be helpful to clients and influence their living propensities. Objective Definition The point of this task is to make a Web webpage for selling independently published books that will pull in more youthful ages who have interests in different subjects about. The Web webpage ought to have in excess of 500 guests in a month. Necessities The need to deal independently published books has expanded with the turn of events and openness of the Internet advances. The Web website will utilize viable installment choices that are accessible in different pieces of the world than what different organizations offer. The Web webpage will have the accompanying necessities so as to guarantee proficient administrations to guests and clients (Eccher 30).Advertising Looking for evaluation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The guest can begin by perusing the accessible digital books regarding the matter of premium. The site may likewise recommend different books of enthusiasm for the guest. Guests who are individuals from the Web website can sign in their records by utilizing their client name and secret word . New clients can enroll new records at the Web website at no expense. Notwithstanding, clients who wish not to enroll may investigate the accessible digital books, however they can't buy any thing from the site. Clients who have signed into their records can put in their requests by determining the necessary digital books, the quantity of duplicates required and other significant subtleties, and afterward adding them to the truck. The framework will confirm request subtleties and furnish the client with the sum to pay for the things. If there should arise an occurrence of any test, the framework teaches the client to change a portion of the subtleties. The client may rehash the procedure until any longer difficulties can't be taken note. The framework will likewise confirm that the client has put in the correct request, check the nature of the digital book. The client will likewise indicate the organization of the digital book and the kind of document, (for example, PDF, html, rtf, .doc and so forth). The client may then execute the installment of the things by entering the fitting installment subtleties. The framework will bolster various alternatives need charge cards, VISA, PayPal, and other e-pay arrangements. Costs of all things will be in the US dollar proportional. The framework must check all installment subtleties and set up the user’s character so as to secure clients. When the client has executed the installment, the individual in question will get an affirmation message through warning outskirt in the record, individual email, and telephone number. Moreover, the framework sends the message to the office to impact the transaction.Advertising We will compose a custom appraisal test on Web Design for Selling Self-Published Books explicitly for you for just $16.05 $11/page Learn More After this procedure, the framework at that point sends the digital book to the client gave email to download or the client can get the digital book in the record t he person opened with the organization. Before the exchange is finished, clients likewise get an opportunity to end the exchange. Guest The framework will likewise give chances to clients to give their criticism and recommendations on the most proficient method to improve administrations, the Web website, and some other territory important to them. Fig. 1: Use case chart The utilization case graph speaks to the phases of making the online digital book exchanges. It shows the extent of the Web website, useful regions, and potential cooperations between the guests and the Web webpage (Ambler 1). The significant players in these procedures are: Customer: the client or the guest is the significant player in this procedure. The organization gives chances to a client in another area to buy the book by means of the online technique. Overseer: the chairman can control the whole procedure of the customer’s association with the framework. He additionally plays the job of the framework administrator and supports the whole procedure engaged with digital book buy. The overseer checks all the subtleties and cooperates with the client during the buy process.Advertising Searching for appraisal on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Database server: the database server stores the members’ personalities and different subtleties. It is likewise significant during the enrollment of another part. Web server: the Web server contains subtleties of digital books, costs, shopping basket, address, remark regions, rating, email addresses, and other significant parts of the Web webpage. Clients start the procedure by signing on to the framework. Then again, new guests can enlist and become a part. The client can peruse the accessible books, audit their substance, and pick the reasonable book. What's more, the client can audit the book, rate, and include their remarks. The client chooses the digital book of intrigue and adds it to the truck. In the event of any test, the client can make changes to the request. He can see expenses of the thing, which the framework sends to the manager. The client would then be able to start installment by utilizing any of the upheld strategies. After confirmation methods and installme nt, the head can affirm the installment and send the digital book to the client. The client may get the book in his record with the organization or in his own email account. Fig. 2: Online digital book buying forms Site Plan Logical Structure The sensible structure has accepted a straightforward structure (Booch, Rumbaugh and Jacobson 82). In any case, this structure may change as the plan may procure new highlights. The site pecking order has the whole regular navigational connections. Furthermore, topical connections are additionally a piece of the structure. Notwithstanding, the site keeps away from complex structure to improve ease of use and route. Guests can explore the site unreservedly and move starting with one substance then onto the next. For example, clients can skip ‘About Us’ and rise above to ‘Product’ without going through different territories. The site plan is clear, straightforward, and concrete. Along these lines, it is basic for guests to explore starting with one menu then onto the next without encounters difficulties of being lost. Plan Prototype The structure is intuitive to permit the Web webpage to convey the whole structure, substance, and usefulness with other part is a way gives simplicity of alteration, utilization, and converging without specialized difficulties. This model shows interactive components of HTML areas, which clients can explore while in the site. The structure will likewise have the essential feel, pictures, and typography that coordinate a digital book Web webpage. The page has footer and header. At the Home page, there are additionally alternatives for Register for new guests or Member Log for existing clients. At the Footer, there are catches with joins about Contact Us, Social media association, Pricing, Help, and FAQ. The Contact Us interface drives the client to the company’s email address and telephone number and physical area. Clients have the alternative of utilizing any of the strategies. Under the Pricing tab, client can see every thing with its sticker price. In the event that a client has difficulties, there is a connection for help of FAQs. At whatever point the client taps on the Register button, the enrollment page will spring up with all the fields for individual detail prerequisites and other related data. The procedure is direct to permit clients to follow a straightforward procedure of enrollment. Clients must enter their last names, first names, email address, zip (if relevant), telephone number, physical location, and nation. The client should then enter the secret key and affirm it by retyping a similar secret key. In the event of any mistake, the framework will feature the segment with the issue, and the clients can roll out the necessary improvements. After this procedure, clients would then be able to tap the catch ‘finish registration’. It will show that the enlistment is effective, and the framework naturally guides the new client to member’s page. In any case, clients can likewise drop their enlistment by tapping the enrollment button. The Login page drives the client to where they can enter their client email locations and secret word so as to access their record and member’s page. Clients have the alternative of ‘remember my sign in details’, which they can affirm or dismiss. The framework additionally has a Log out catch for clients who have finished their exchanges. Once in the member’s region or in the record area, clients can peruse the accessible rundown of digital books, audits, and evaluations. Client can likewise include remarks and rate a book. They can pick a book of their inclinations and audit its substance before settling on a choice to buy. Clients can tap on the expel catch to expel a thing from a rundown, or they can tap on the drop catch to desert the whole procedure. The client can make the request and indicate the amount. All things have thei r sticker prices. The framework has programmed absolute value count, which the client can see at the base of the rundown. The installment button permits the client to enter their installment data dependent on the favored technique. They can likewise drop the exchange at this stage. The value rundown and all out cost are obvious to t

104 Creative Marketing Ideas to Boost Sales and Profits

104 Creative Marketing Ideas to Boost Sales and Profits Marketing can improve your sales and profits. However, it is not about the number of marketing ideas you put out there, but in the quality of your marketing.This article discusses creative marketing ideas to help you get your company and product or service to your customers: guerilla marketing ideas, social media marketing ideas, urban marketing ideas, content marketing ideas, contest marketing ideas, and contest promotion marketing ideas. © Shutterstock | Maksim KabakouEven with these ideas, keep in mind to use detailed planning, tests, and evaluation of the marketing results in order to optimize your sales and profits. Try to conduct research on your marketplace to know about the message to share with your audience. Run advertisements and promos in small locations and check on the results before you spend your whole budget. Find ways to integrate a couple of ways to monitor your marketing ideas in action.104 CREATIVE MARKETING IDEASAs we have previously mentioned, having creative marketing ideas is great for boosting your sales and profits.Moreover, if you are a startup company or a small business and you do not have the funds for expensive ads like your larger competitors, stay on their level by marketing smarter with these creative ideas (if you want to think of some out-of-the-box ideas, you can brainstorm with your business team and connections).GUERILLA MARKETING IDEASGuerilla marketing concentrates on strategi es to promote you products and/or services in an unconventional manner, even with a small budget.#1 Frame it as something different.You need to attract attention. If, for example, you have a construction business, paint some of your trucks pink. If you sell women’s shoes, get men in military uniform to sell your sky-high heels!In a way, take in the stereotypes of your industry or business and then break out of their mold. This will get your business noticed.#2 Go to where your customers are.Figure out where your customers spend most of their time and develop your marketing idea there. If you own a dating service, for example, make customized shot glasses with your ad at the bottom of each glass. You can do this by paying local bars to make use of your shot glasses. It also does not have to be super creative.For example, a photographer got more customers when she found out most of her clients went to a certain bar. Hence, she put advertisements up on their bathroom. Does not sound very elegant or classy, but it worked!#3 Think about the delivery. Consider creative ways to deliver your products to your customers. Case in point, in South Africa, Windhoek, they used drones to deliver free beer to people in the OppiKoppi festival. The people could order through their smartphones that are GPS-enabled. Talk about enjoyable!#4 Make an odd partnership.Did you hear before that MM’s were asked to be featured in E.T.? They turned it down, so the movie went with Reese’s Pieces. Although that small hurdle did not put much of a dent on MM’s sales, it made Reese’s Pieces a household name.The lesson here is that it would not hurt your business if you teamed up with an unusual partner or even, place, for promotion purposes.#5 Allow people to look twice.If you want to advertise, make people look twice. For example, Frontline bought a complete floor space in a mall that had a couple of floors. From the second floor, customers could lean over and see a giant dog scratchi ng his ear.Their tagline was to get fleas or bugs away from your dog. This allowed customers to take another look, which is what any company wants.#6 Give them a preview. Allow users to have an experience of your product or service. Case in point, Swiss Skydive used the floor of an elevator for a creative guerrilla advertisement. They painted the elevator floor in a 3-dimensional way to show how it would feel like to free fall into a sky dive.Think of how scary and exhilarating it feels would be as you go down the building!#7 Take the funny route.Do not be afraid to pinch your customers and would-be customers’ funny bones. For example, Ambience Media bought a space in bathrooms particularly, the hand dryers.They put in a picture of a man who looks like he is blowing your hands dry, showing the strength of the hot sauce. For sure, you will remember this product.Some really awesome guerrilla marketing campaigns. #8 Hide a message.This is also called the fortune cookie effect. Keep your customers engaged by putting hidden or fun messages in your packaging (if you are selling a product).Some examples of products that use this technique to bring interest to their branding are beer, ketchup, chocolates, and of course, fortune cookies. Embed a message in your product to gain interest and conversation around your message, your product, and your brand.#9 Make it smell. Good, that is Put together a fragrant smelling environment through the use of oils or vaporizers. Has it happened to you that you pass through a café or a restaurant and was attracted by the delicious aroma?Research has proven that consumers stay longer in environments that smell great. Remember, the smell is the only sense that is unfiltered by the brain. So pick a scent that goes well with your branding.#10 Personalize it.People love it if they have a product of their own. Think about the “Share a Coke” campaign. Due to the fact that Coke saw an opportunity to have personal connections, the com pany saw an estimated three-percent (3%) increase in sales.Thus, if you give personalization through a tagline, a picture, a monogram, and the like, this can increase your sales.#11 Collaborate with companies you are not in competition with. Think of what products work well with your product. These are companies that do not take shares of your profit that can result in higher sales for the both of you.Case in point, Colgate teamed up with a local ice cream manufacturer to insert sticks that looked like a toothbrush. As soon as a person licked to the end of the ice cream, they saw the logo of Colgate and a message asking them not to forget to brush their teeth after eating sweets.#12 Shock and awe them. But do it the right way. For example, Transferwise had a parade in London showing almost nude people in body paint. They had a big inflatable tombstone that said R.I.P. hidden charges. We think the message got across.#13 Begin a campaign for change.If there is something that bothers y ou about your industry, launch an awareness campaign to change it. You could even provide something in your company to serve as a resolution of sorts.#14 Go undercover.Also called stealth marketing, marketers go undercover, disguising themselves as peers in their target audience.Case in point is the 2022 campaign of Sony. Actors were hired to go around cities, asking people to take a picture of them using their new phone. As they did this, the actors would talk to them about the capabilities and features of the phone.#15 Get a flash mob. Flash mobs organize individuals to perform a particular task or action in a specific time and location. You can get hired actors or random people from the community who would enjoy flash mobs. However, they have become a bit overused because of its effectiveness.So, nowadays, when you use a flash mob, make sure it is something a bit more memorable than the usual.Here a local opera is trying to promote Il Trovatore from Verdi. #16 Break a world recor d.When you break a record, make sure that it is connected to your brand, product, or service. This would serve as a good publicity stunt.For example, if you own a pizza parlor, try to break the record for the most number of toppings in a pizza!#17 Turn it into something experiential. For example, National Geographic was able to remind people how difficult and dangerous it is to get a perfect picture of animals. They have a picture of a roaring lion on the wall and just a few inches away from it, on an angle, it says on the ground:“What’s it take to get this photo? Stand here with a camera for three years.”#18 Flip it into something that may “seem to be.”This may sound cryptic, but you can get it through a simple example. Pringles distributed about 24,000 Pringles cans outside of Wimbledon. The packaging had the following sentence: “These are not tennis balls!” This garnered much attention, obviously.#19 Stick it to the competition.We do not suggest being disrespectful, but be creative in sticking it to your competition.For example, Germanwings, a discount air carrier in Europe, planted passengers in its discount competitor, Ryanair in April 2010. Ryanair, although having cheap flights in Europe, is known to charge passengers even for using the bathroom.When passengers sat in the Ryanair flight, cardboard signs went up saying, “I hate this ‘choose your seat.’” Another: “Next time, let’s fly Germanwings.” Other passengers were able to capture this on their smartphones and it spread virally.#20 Get that moving advertisement.Do not simply go for a static poster on a bus. Take a lesson from the Copenhagen Zoo. The zoo wanted to feature its reptile exhibit and increase ticket sales.They used graphic printers that would create giant wraps. All they did was shrink-wrap Copenhagen city buses, making it seem that the buses were in the process of being squeezed by a huge boa constrictor.#21 Drop them to bring them up again.The key here is the management of expectations. In 2010 in Italy, Heineken had more than a thousand Italian men trapped in a poetry and opera event with their friends, significant others, making them miss the big football game.When the event started, some clues were dropped and then the big game of Real Madrid versus AC Milan was shown on the big screen, sponsored by Heineken. Then Heineken beers were served immediately and the night was a complete success!#22 Use technology.No one knows this more than the Japanese does. Since they love robot culture, the apparel store, United Arrow in Japan hooked its mannequins with the Microsoft Kinect.The result was that customers and passersby made the mannequins copy their moves. Large crowds spent hours in the store as a result.See even more guerrilla marketing campaigns for your inspiration.[slideshare id=6171009doc=guerillamarketingpkv10-101215011229-phpapp01w=640h=330]#23 Prove your product’s effectiveness.If you strongly believe in your product, prove it t o your customers. P.T. Barnum, back in the early 1900s pulled off one of the most famous stunts in the marketing world.He was tasked by New York City to demonstrate the strength of the Brooklyn Bridge. He thought, what could prove the strength of the bridge more than a herd of elephants, weighing around a ton each, crossing the bridge? People were impressed and trusted in the Brooklyn Bridge’s strength.#24 Take the historical route.Use the knowledge of history to your marketing advantage. In the middle of the 1990s, Taco Bell used both traditional and non-traditional media to design a grassroots marketing idea.In newspaper advertisements all over the U.S., Taco Bell marketers stated that they bought the Liberty Bell and would be renaming it to the Taco Liberty Bell. Although it created some initial controversy, there was a lot of public focus and opinions on Taco Bell turned positive once they explained the joke.#25 Use pop culture.Take the collective knowledge of the common perso n of pop culture and use it for your brand.Case in point, Meow Mix cat food in 2006 started a cat reality show on Animal Planet. The Meow Mix House had web cameras where cats played, jumped, etc. from 10 shelters in the U.S.A., just like “Big Brother,” but for kittens.Each Friday, Meow Mix stated which cat would be voted out. This meant that they have been adopted and could then receive a supply of Meow Mix for a year. This marketing ploy increased the sales of Meow Mix and helped raise cat adoptions.#26 Establish new experiences for your customers.Remember, if you can have individuals engage with your brand physically, you can achieve success. Just use the example of Volkswagen in 2009.To promote environmental and consumer friendly cars, VW painted big piano keys on the subway station stairs so people would take the stairs and not the escalator. Aside from their videos going viral, people who took the stairs rose by sixty-six-percent (66%)!#27 Thank your customers uniquely.Know that investing in your customers by thanking them can give a lot. TD Canada Trust knew this. To start its campaign, “TD Thanks You,” they gave away $20 gift cards as a thank you to more than 300,000 customers.Then they went the extra mile for a dozen customers that were pre-selected. Once the customers entered, employees brought them to special ATMs (Automated Thanking Machines), telling them that they are part of a unique ATM analysis.Customers were surprised to receive cool thank you gifts like cash. Some were more personal, like plane tickets to visit their loved ones in Trinidad, to pay college tuition, and the like.#28 Make people into walking advertisements.If they want to, that is. Case in point, Superette’s short shorts. Once you sit on their bench, if you are wearing short shorts, the bench would engrave on your thighs, “Short Shorts on Sale Superette.”SOCIAL MEDIA MARKETING IDEASSocial media marketing focuses on increasing attention or traffic for your brand via social media websites.#29 Use your existing social media community.See how you can tap into your community. For example, a Starbucks customer in 2011 took a picture of his card. He then shared it online, saying that anyone could use it. Starbucks saw this as an opportunity to work on their message. So use your existing social media community to spread your message.[slideshare id=30905928doc=the2014socialmediamarketingguideshort-140206105351-phpapp02w=640h=330]#30 Incorporate your customers into your team. Even though you listen to and engage your customers, make them feel like they are actually part of your team. Just take what the Amsterdam store of Karl Lagerfeld did in 2013.Their store put in iPads inside their dressing rooms as well as a touch screen that was wall mounted and a camera. The concept behind this was to allow their customers to share new looks with their contacts in social media. They also used filters like Instagram, which can be made to look like a look book.Not only was it fun, but it was a wonderful way to promote the Karl Lagerfeld brand. At the end, it made the customers feel like they were part of the company.#31 Get a guest poster.Allow a user guest or a customer post on your social media accounts. Not only will it show a different aspect of your company, it shows that you are customer-oriented.#32 Be shameless. We do not mean it as it sounds. Having many Facebook or Twitter followers could translate to actual customers. So do be a bit shamelessly.If you are speaking at a conference, put in your Facebook or Twitter handle on the slideshow or even throughout your entire presentation (just at the corner, of course). Or, if you have new business cards, include all of your social media handles!#33 Join in on the trend.If there is a trend or a theme going on like a #ThrowbackThursday, build your social media followers by becoming an active but creative participant.#34 Humanize your social media accounts. Of course, you might be updating al l of your social media accounts and having fun with it. What you can do additionally, so people would feel more connected to other people, is to include the picture of a real person to your social media accounts.#35 Work off on successful viral efforts.If something already worked for you before, use it again but in a different way. Heineken Beer released a 2009 video called “Walk-In Fridge.” This showed girls shrieking as they saw their girlfriend’s brand new walk-in closet.In a different room, men also had their moment when their friend showed them their walk-in refrigerator with shelves full of Heineken. Heineken lengthened this viral idea. By 2010, it created a walk-in refrigerator for its beer festivals. Groups could parody the advertisement and upload their antics on YouTube.#36 Take “advantage” of the situation. After the blackout during the 2013 games, Oreo started a reactive Twitter campaign, with the tag line, “You can still dunk in the dark.” This would entai l that you act fast and wittily, of course.#37 Make that meme.Memes are typical and fun for people who are on the internet. You can go really cheeky by using fun memes. It is pretty easy to create your own memes by using meme generators.URBAN MARKETING IDEASUrban marketing has to do with promoting your company and products using what urban cities have to offer you.#38 Go old school.Try some sidewalk chalk writing for your business, especially if you are a business that is more locally oriented.#39 Put up a mural. Ask permission from a prominent building to put up a large mural. It could be anything, as long as it promotes your business.#40 Make your billboard special.Do not just do what everyone else is doing. If you have a digital billboard, try to make it interactive. Ask users to put in what they think should be in the billboard (a picture, a note, and the like). If you have a static billboard, there is still a lot of room for creativity.Case in point, if you are a company that s ells water purifiers, make your billboard feature dirty water being cleanly and easily filtered into a clear glass. This is an approach wherein you can demonstrate what your service or product does.#41 Make it realistic.Use existing structures in the urban setting to market your product. For example, Advil advertised its pain medicine.Their poster was positioned halfway a pole, with the pole going through the poster. The picture of a man holding unto his head with the pole poking through his head stated, “More Powerful than Pain.” This really gets the point across.#42 Use the surroundings. Think outside of the box and see how you can use the urban environment to create some marketing impact. For example, a company selling barbeque painted the following text on the ground: “Need a new barbecue?” and their contact details near a drainage grate.#43 Customize those stickers. It is not simply a matter of slapping on your logo unto a sticker. Make customized stickers based on the urban location.For example, Axe Body Spray customized their stickers, attaching it to the traditional “Exit Man” signs that are commonplace. They have their man exiting as a group of women run after him.#44 Mimic your product.Look at your surroundings and see what your product can mimic. That is exactly what Cover Girl did for the application comb of its Lash Blast Mascara. They colored a city turnstile to the same color as its application comb. Pretty cool and memorable we must say!#45 Make the surroundings “work” for you.Is there something in your local surroundings you think you could take advantage of? This is exactly what Folgers Coffee did in New York.It covered a steaming manhole with an image of its coffee in a cup, making it seem as if heat is emanating out of the coffee. It would surely make you crave for some Folgers!CONTENT MARKETING IDEASContent marketing ideas are concentrated on the creation and distribution of important and usable information to attract and k eep a target audience, to, at the end, bring customers to your company and product and/or service.#46 Shoot a video.Videos are great to draw in and keep the attention of your users. Actually, visual information has a higher retention rate of 65-percent. This is much higher than the retention rate of 10-percent for just text information.In addition, your customers who would watch your product videos would most likely convert to your product than those who do not. Remember, video content is very powerful, even if you are simply educating consumers or showing how your product works in real life.#47 Make predictions for the future.Play the fortuneteller by making predictions on your industry. Just ensure that you have the information to support your predictions.#48 Respond to controversy.It does not need to be said, but controversial information can get you attention. However, be careful. Instead of coming up with controversial stuff, it may be safer to respond or answer an existing ind ustry controversy by offering your interpretation of it.#49 Put together content from other sources. Of course, you can borrow content coming from other sources. Case in point, you can quote content from forum threads. Get the parts you think would make up a great advice guide, for example. But remember, you have to mention your sources.[slideshare id=43459292doc=5criticalrulesforwritingcompellingcopy-150113033836-conversion-gate01w=640h=330]#50 Interview experts.A creative content marketing idea is to interview the experts in your industry. Using set questions, share their answers through a blog post, for example. These types of content do really well because it is interesting where the experts agree and where they do not. A great thing when you share the opinions of the leaders, the leaders will share them with their followers as well.#51 Create “Top Ten” lists. People love “Top Ten” lists. Whether it may be the top 10 tools, the top 10 products, etc., customers love to go through the rankings and discuss! This is because they are easy to scan and read.Remember to have a good mix of fast but interesting content pieces. Remember, you do not have to constrain yourself with just 10.#52 Write a great eBook. You can write a complete eBook on a topic for your industry or a usual pain point. You can even make a good landing page on your website for your eBook. No need to start the eBook from scratch. Just repurpose previous articles and blog posts to create a great eBook collection.#53 Create an online magazine.Make your own virtual magazine. As a good example, check out the stylish e-magazine by Whole Foods called Dark Rye. Have it feature your products. To accomplish this pretty hassle free, create an online newspaper through Paper.li.#54 Have a podcast.Podcasts are great for your content marketing because users could download them and listen to it anywhere. Actual content of your podcasts could be interviewing experts, talking about cool industry updates , etc.#55 Cover industry events.If you attended an event like a conference or seminar for your industry, write about the information you gathered, what you thought was interesting, and the like. Other people might find them interesting as well. You can even use a hashtag for your efforts.#56 Show social proof.You can create great content marketing by using types of social proof. Just like the project called the Nightmares Fear Factory. What they do is take photographs of their freaked out guests and post them on Flickr. The photographs are super funny, proving that their project is truly scary as they claim. #57 Create branded tools.Make cool and valuable tools for your audience. You can use particular parts of the tool to push your product, however, make sure that your tool is of quality. Do not create a tool just to sell your product.When you create free tools, its users will think well of you and help expand your brand.#58 “Game-ify” your product or service.By “game-ifyingâ € your product or service, you will get users excited. Users do not win anything tangible, but for sure, people would love to earn points.For example, if you run a restaurant, create a mobile app that mimics the regular working day of your restaurant. If you sell lipsticks, create a game that tries on different lipsticks on the user, trying to check if something looks good on them!#59 Go to the funnies.Even though funnies on the newspaper are slowly dying, online comic strips are alive and well. Think about creating your very own comics online to show funny or weird parts of your business. To begin, check out Strip Generator or Pixton.#60 Create that online course. There are so many courses you could offer, depending on your expertise. Get initial help from Copyblogger Media for sources of good training resources.#61 Share industry secrets. All industries have their secrets that people on the outside do not know. When is the best time to buy a product? How can you get good deals? W hen should you shop? Do not be afraid to share your general industry secrets.#62 Talk about that hack.Majority of people love hacks because they are not simply trade secrets, but they are shortcuts in life.#63 Teach at seminars and workshops.With this, your company can get additional publicity and you can also look professional to your customers.#64 Go behind the scenes. Give people a guided tour of your company. They would love to see what goes on behind the scenes, in areas they usually are not allowed to enter.If you cannot literally open your doors, you can make a video tour and post it on your website and social media accounts. For example, the Victoria Brewing Company has a virtual tour of their business.#65 Find other uses for your products. There is actually a website and a complete movement, wherein people try to use IKEA products in a way not originally meant by the creator.So if your products can be used in distinct or weird ways, write about it or maybe ask your customer s to send their pictures and posts. Remember the Roaming Gnome by Travelocity?#66 Make a fun quiz.This is probably one of the easiest ways for you to establish some viral content and a good way to contact and connect with potential and current customers.#67 Be true about how you started. In a manner of speaking, tell your story. Sometimes, to show that we are so professional, we kind of do not want to tell our story. But stories can get you closer to your audience. A great story can do wonders for your brand.#68 Create case studies. It is not as boring as it sounds. When you have satisfied customers, ask them to share their experience of your product or your service. The collection of these stories would bring credibility to your business, will encourage repeat business, and will allow you to get more customers.[slideshare id=28332173doc=makingyourcasev41-131117051244-phpapp01w=640h=330]#69 Establish relationships with influential bloggers.There are many blogs there, but research an d look for influential bloggers you can establish relationships with. Allow them to write a review about your product or service or your company, if they want to, of course.#70 Write impactful content online so people would link to them. Try to write evocative posts so people would always link to them. If there are more people who seem to recommend your posts, the more traffic you will see on your website, and eventually, more customers.#71 Contact the local paper.Find if they could benefit from a regular column wherein they ask the experts. Afterwards, offer regular expert posts for publication. Just make sure you make good write-ups.#72 Have press kits always ready. Put together background info on your company. Make them ready to send to journalists. You could also have a section on your website for the media to download at any time.#73 Make a funny 404 page. 404 pages are known as web pages that tell site visitors that the page they are searching for could not be found. Turn your 404 page to something funny so it could turn viral and be shared by friends.#74 Create a creative calendar people would want to display. We are not talking about your run-of-the-mill calendar. Design a special calendar with your company name, website address, and important events connected to your business.Make it special and distinctive enough that people would want to display it in their homes and offices. This is free advertising for your business.CONTEST MARKETING IDEASThe aim of contest marketing is providing consumers with a positive experience, creating a connection with the product that you sell, and collecting data on the shoppers that could help you with other marketing campaigns oriented towards sales.#75 Ask people to caption a photo.Post a photograph and ask that your users submit their preferred caption. The results fun all around!#76 Let your product or service be the prize. You can promote and host a competition. Form a few teams with also a number of participants. A team wins when they finish the task you asked of them. Their entry fee may be the price of your product or service (even at a lower cost). The winner of the grand prize may be your service or product!#77 Host your own award competition. If there is no competition within your industry or you cannot compete in it, host your own competition to create buzz. Other companies would certainly want to win your award.#78 Turn a negative into a positive. When something unfortunate happens as related to your brand and product and/or service, turn it into a positive.That is exactly what Waterstones, a British bookstore chain did. They flipped an unfortunate mishap to something great. When an American tourist was mistakenly locked in their store after it closed, he asked for help on Twitter. It went viral very rapidly and appeared on worldwide headlines.A couple of days after the lock-in, Waterstones created an intentional lock-in by starting a competition wherein 10 guests could spend a night in their Trafalgar Square store. They advertised the contest on the accommodation website AirBnB.Applicants had to give the book that they would read if they were locked in a bookstore overnight. The contest received more than 1,200 applications and more than 4,000 Facebook likes.#79 Ask them to submit a vote. Contests that need votes get so many entries because they are easy to participate in. For Twitter, you just click and that is it.What is great about asking people to vote is that you not only get your company name out there, the information you get from the votes could be a helpful study for you. You could even write what you found out on a blog! The nth number of vote could be a winner!#80 Hunt for treasure.Create a customized and high quality treasure hunt to engage your audience. You can post online clues to treasure scattered over a community, a city, or even a couple of cities. You can reveal the winner through a grand event or just online.#81 Get them really engaged.Hei neken, the beer company known for its creative campaigns, targeted football fans. They secretly offered the men the possibility of watching the finals of the UEFA Champions League. The condition, however, is to be able to convince their female partners to purchase very ordinary stadium seats at a very high price. CONTEST PROMOTION MARKETING IDEASContest promotion is connected to contest marketing. Once you have your contest in place, it is important to promote it. The ideas here are focused on how to promote the contest marketing ideas you have in mind.#82 Add a hashtag to your contest.Include a significant and distinct hashtag for your contest. This allows you to track the entries and makes it convenient to go through and organize.#83 Make the contest shareable.What this indicates is that you give the option to share the contest through a button or promoting that users share the contest on social media. The more individuals know of your contest, the better for your company.#84 Give bonus points when users share.When you provide users the ability to earn bonus points by just sharing the contest through social media, it is most likely that users would bite. Rafflecopter is an option for you to use.#85 Collaborate with deal sites. We all love free stuff. People who really love great deals often go to deal sites as well as forums. There is usually a contest or sweepstake forum in there where you can include your contest. An example could be Slickdeals, especially if you have a restaurant.OTHER MARKETING IDEASThese marketing ideas cannot be categorized under the previous marketing ideas, but these are good and creative ones that need to be mentioned nonetheless.#86 Have a community day. Provide your goods or services to the local community during community day for free or at a reduced price. This is a good way to give back to your community and to allow other consumers to discover you.#87 Go beyond being an altruistic business. Businesses are known to donate money or to sponsor a nonprofit to make their companies look good. But go to the next level. In Brazil, they had a campaign called Rescue Drive.An Orca Chevrolet went all over the community looking for stranded motorists. They then provided them a test drive so they could get home, to work, or elsewhere.#88 Use the technology. If you have a little bit more money, consider making technology work for you. Hellman’s trialed a shopping cart that had tablets, detecting items and offering recipes in Brazil.If a user put in a product by Hellmann’s inside their shopping cart, the display of the table would show possible meal ideas, which they can use with other items on the shelf. According to Hellman’s, their sales rose by seventy-percent (70%)!#89 Box your product or service. Consider box subscriptions. Box subscriptions are commitments that you would send to your customer a box of goods each month for a particular period. The customer can pick how long the subscription would be. Case in point, the Dollar Shave Club sends razors of high quality to your home just for a couple of dollars each month. This is so customers could shave with a fresh blade.Although the boxing subscription is great for a retail business, it can also work for services. If you have a cleaning company, a customer could buy a subscription for 3 months wherein your business can visit the customer’s home for deep cleaning. Every month, you may even send them product samples to try. Having continuity in the offering allows you to impress your clients but introduce new services and products. #90 Adopt a road or a community. If there is a road that needs to be kept free of litter or a community that needs help in your locality, go ahead and adopt them. People tend to view companies more kindly if they see them doing good.#91 Start a pop-up store.Pop-up stores are temporary shops, which are easy to set up and close. When you have a pop-up store, you bring yourself to your customerswhether it may be an office, a fair, a street corner, and the like.What is great with a pop-up store, you spend less on rent, but at the same time leave an impression on your customers. In addition, the limited time that you are available makes you seem more covetable.#92 Become helpful and interesting. Try to show people you are helpful yet interesting, even funny. Check out the app called Charmin Sit or Squat. This could be downloaded through iTunes.This app helps you search for a public restroom that is clean. It is practical, functional, and interactive because people put in their ratings for the app whether the toilets are worthy for sitting or for squatting.#93 Incorporate your product into people’s lives. How do you incorporate your product into people’s lives without them buying it yet? Take for example, the film, “Batman v Superman.” The villain, Lex Luthor, was treated as a real person. Warner Bros., created false profiles in the magazine found in Fortune and Wired.They had detaile d descriptions of Lex Luthor, where he loved to eat pizza with raw almond crust, calling him a genius that wears jeans. He even sponsored the free WiFi during New York Comic Con. In a manner of speaking, make your product real for your users.#94 Make smaller versions.Think about making mini or smaller versions of your product and/or service at a discount. This will bring in new or existing consumers that could bring long term business relations.#95 Join charity auctions.Think about donating your service or your product to charity auctions. Not only is this great to help others, you can network, meet probable customers, and increase your local profile.#96 Advertise on your blogs.Search for online advertising, by thinking of where your target customers usually go to. Contact blog or website owners and sponsor them. In exchange, you can get advertising space.#97 Encourage repeat business through rewards. If you get more work from an existing customer, reward them using some kind of loy alty rewards. It is up to you how you want to reward them: a discount, freebies, and the like.#98 Be friends with local suppliers and the competition.Afterwards, recommend them to your customers. This shows you are confident in your standing with your customers enough to recommend them to your competition. You might even get something in return from the competition. Remember, there is enough work for everyone.#99 Publicize milestones. Publicize milestones and have an event centering around it. It could be your 100th customer for the year or other significant milestones. The publicity could be as simple as a week-long discount to something grand as an event.#100 Always include a “special something” in the most mundane things.When you record an outgoing answering machine message, put in a memorable tip or message. Always change it. You can do the same thing for something as straightforward as your email signature.#101 Give business cards with a punch. For many companies, business cards are a requirement. However, business card formats can be boringjust a rectangular piece of cardboard with your name and contact information.No one will take a second look at your card if it is the usual, but they could if you do something different. Transform your business card into a different shape, connect it to your industry, put in interesting information, etc.#102 Handwrite letters.In these days where everything is digital and emailed, receiving a handwritten letter has become special. So write a letter to your customers. Put yourself in your customers’ shoes would you keep a direct mail advertisement with your name typed across like so many others or a personal letter from a local business?#103 Give free consultations. These can be great ways to demonstrate your expertise and even get more people as clients, especially if you run a service-oriented business.#104 Take advantage of the seasons. It is always popular to give discounts during particular times of the year. Provide your products or services giving a discount, whether it may be a summer deal or winter savings.

Aboriginal Land Rights within Australia Essay - 1885 Words

Terra Nullius was once apparent in Australian society, but has now been nullified with the turn of the century. With the political changes in our society, and the apology to Indigenous Australians, society is now witnessing an increase in aboriginals gaining a voice in today’s society. Described by Pat Dodson (2006) as a seminal moment in Australia’s history, Rudd’s apology was expressed in the true spirit of reconciliation opening a new chapter in the history of Australia. Considerable debate has arisen within society as to whether aboriginals have a right to land that is of cultural significance and whether current land owners will be able to keep their land. An issue facing society is whether legislation in place is sufficient in†¦show more content†¦Case by case indigenous Australians begin to gain access to the land that was taken from them. Contentious debate continues to rage in present society opening a floodgate of ethical issues which can have detrimental effects on all parties involved. Ethics vary from each individual and tend to stem from their own belief systems external to that person (Dosen, Harris, Brock, Imariso and Smith 2007:336). These ethics give rise to conflicting arguments in present society. 50 years ago, Indigenous Australians were not entitled to enter a bar, cafe, swimming pool, or a cinema, if that deprivation of basic rights wasn’t enough; they then took children from their mothers later on known as the ‘stolen generation’ (www.creativespirits.2008). The stolen generation, estimated at over 100,000 children were taken from their homes and placed in missions, reserves or dormitories (www.creativespirits.2008). â€Å"I feel our childhood has been taken away from us and it has left a big hole in our lives† an Indigenous Australian part of the stolen generation (www.creati vespirtis.2008). The loss of ones culture and identity was deemed worse then being poor and living in sub standard living with their families. The case of Mabo v Others v State of Queensland (No.2) (1992) 175 CLR 1 (www.austlii, 1993), rewrote common law as the court ruled in a six to one majority, that the people ofShow MoreRelatedEffectiveness Of The Campaigns For Indigenous1434 Words   |  6 PagesHISTORY ESSAY EVALUATE THE EFFECTIVENESS OF THE CAMPAIGNS FOR INDIGENOUS RIGHTS IN AUSTRALIA IN THE PERIOD 1965 – 2014 During the period between 1965 and 2014, many campaigns involving Indigenous Australians were held to support their rights. The effectiveness and results of the campaigns from earlier years lead up to how Aboriginal people are treated today. The Freedom Rides was one of the first campaigns to be held within the time period and consisted of a group of university students promotingRead MoreMabo V Queensland : Significance And Impact Of The Courts On Australian Law And Legal History948 Words   |  4 PagesThe High Court of Australia in its decision in, Mabo v Queensland (No.2) 175 CRL1. Over turned the doctrine of terra nullius, discuss the significance and impact of the courts decisions on Australian law and legal history. The High Court’s Decision in 1992 has had a significance impact on our legal history. The Australian High Court made void to the concept that Australia was terra nullius which has altered our legal history in Australia dramatically in the way in which we see the British invasionRead MoreAboriginal And Torres Strait Islanders1514 Words   |  7 Pagesthe original inhabitants of a land, the people who were there before any settlers of a different land came and took over. 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The Effects Of Hispanic Radio On American Society

Introduction In its most basic form, the radio has always played an inherent role in the development of societies around the world. Before the mobile first generation, and even the television, the radio was the device that families would allow into their home and embrace as a connection to the outside world. With no exception to this rule, Hispanic radio has shaped the growing minorities role in American society ever since its boom. Hispanic radio has been the unifying force between Latino communities, which provided them with culturally relevant news and information in their native language at a relatively low cost. Entire communities were given access to information relevant to their native land almost unattainable before. It has served as the political voice of Hispanics in America and offered alliance during the immigration purges of history. But for a long time Hispanic radio was nonexistent, many American companies were reluctant to cater to this specific public thinking that it would no t turn out to be profitable. Hungry for a voice, Hispanic entrepreneurs took matters into their own hands and began to forge their own path in the radio world. Through much struggle, lack of funding, and even political opposition, Hispanic radio was born. Today, it is a successfully established platform used to influence the people s taste in music, but also their political views and social perspectives as well as their shopping habits. In this article, I will discuss theShow MoreRelatedMass Media and Stereotypes710 Words   |  3 Pagesbooks, radio, and the internet. Media propaganda is the other form of media that is described as manipulation. It is a powerful factor that influences our beliefs and attitudes about others. Race, gender, and economic (class status) stereotypes continue to be used in media despite change in social attitudes. 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Two of the most knownRead MoreEffects of World War II Essay887 Words   |  4 PagesWorld War II had a large effect on America, on how we were regarded in the world, on how our culture would grow and develop, and on how our citizens would develop and settle the land on their return. It brought people together for a while that were later torn apart , and changed the way Americans looked at higher education. Perhaps most importantly, it brought America to the world and served it up to them as something that could grow and become part of their culture, call it the Coca-ColonizationRead MoreUrban Youth Evaluate Strategies Of Surveillance1203 Words   |  5 Pages â€Å"Anything Can Happen With Police around†: Urban Youth Evaluate Strategies of Surveillance in Public Places† Almost daily, we turn on the news shows or tune in to our favorite radio stations and become engrossed in what is surely becoming a war against poor people, beginning with the battle against the blacks. 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My thesis sentence (orRead MoreRacial And Race And Sexuality949 Words   |  4 PagesHave you ever been guilty of listening to a voice of a random caller on the radio who is eager to win tickets to the next Bruno Mars concert or a hopeful caller requesting for a song to play next, and automatically assumed that you knew what race he or she was? Maybe you have had the television on low in the background as you complete a last minute paper. Your eyes are not on the television, but you hear a voice and you are certain that the speaker is a White female or a gay male. This phenomenonRead MoreMedia s Influence On Politics1742 Words   |  7 Pages In the Public Eye: Politics and the Media Much of American life is guided by the influx of information received from the media. This results in the ability of the media to shape or mold the opinions of American society. Media is used in numerous areas concerning politics. â€Å"Without the media’s investigations, citizens would be forced to rely entirely on the information provided by politicians and the government, and would be deprived of an indispensable opportunity to evaluate issues carefully andRead MoreHow Media Affect Peoples Subconscious Judgments1200 Words   |  5 PagesThu Nguyen Professor Jenelle Herman ESL 186 06 Dec 2016 How Media Affect People’s Subconscious Judgments Nowadays, society is growing and becoming more modern, so media take a significant role which has a big effect on people’s lives. Media are all the organizations, such as newspapers, magazines, radio, television, Internet, and more, that provide news and information to the public. The human subconscious mind is considered as information storage. Thus, media influence people’s subconscious

The American Voting System Should Be Changed Free Essays

â€Å"If you don’t vote, you can’t complain. † Americans have heard this statement for decades. Those who feel that it is their duty, hold to this statement as if it were sacred. We will write a custom essay sample on The American Voting System Should Be Changed or any similar topic only for you Order Now For the most part it is true. America has been fortunate to have a system that allows its citizens to take part in voting for the lawmakers who will represent them. Over time, more freedoms have come to the American people. African Americans, women, and eighteen year old individuals now have the liberty that was not afforded to them in the beginning of this great nation. They fought for this right, and many gave their lives for this privilege. Why would they believe this right is so important? They knew that the right to vote meant that lawmakers would have to listen to their needs to insure their reelections. The right to vote meant power. Voting in America is definitely a privilege, but there are flaws in the system. The first defect is the Electoral College that elects the president. The electors meet in each State on the first Monday after the second Wednesday in December (December 13, 2004). A majority of 270 electoral votes is required to elect the President and Vice President. No Constitutional provision or Federal law requires electors to vote in accordance with the popular vote in their State. (NARA) This factor takes away the right of the people to choose the president. The popular vote is the real will of the people. Four times in the history of the election for the president the popular vote and the electoral votes were at odds. The first was in 1824 when Andrew Jackson won the popular vote, but John Quincy Adams was chosen to be president instead. Other times were Samuel J. Tilden vs. Rutherford B. Hayes, Grover Cleveland vs. Benjamin Harrison, and in the recent 2000 election Albert Gore vs. George W. Bush. It is impossible to judge whether the right decision was made or not, but that is not the point. The American voters should have been the ones to make the decision. The other flaw that should be addressed is the right of college students to vote in the area where they are attending school. They should use the absentee ballot of there state, county and town where they have resided. Of registered voters between the ages of 18 and 24 (typically referred to as college students), 32 percent vote. Now, certainly there are reasons for this, shedding a negative light on both the system that we are in and the kids that live with us. (Luckett) The problem is that while students are of age and should have the right to, they should not be making local decisions in the town and county where they are only going to be residing for a few years. In most cases, out of town students will pack up and move away from their college when they graduate or decide no to finish. There is nothing wrong with that, except for the fact that since they knew they would not reside in that area for a long period of time, they had no motivation to properly think about the consequences of their votes. When long term residents cast their votes they know that they will live with the results of the election for the rest of their lives, and that it will affect their children and grandchildren as well. America offers its citizens a wonderful opportunity to have a say in their government. Their decisions will lives for generations to come. That does not mean that the voting system is perfect. These problems can be solved and America can remain the greatest country in the world. Works Cited â€Å"A Procedural Guide to the Electoral College,† NARA, 30, May, 2007 http://www. archives. gov/federal-register/electoral-college/procedural_guide. html â€Å"Elections. † Info USA, 30, May, 2007 http://www. archiv es. gov/federal- register/electoralcollege/procedural_guide. html Grossman, Wendy M. â€Å"Ballot Breakdown† Scientific American. 19, January 2004 http://www. archives. gov/federal-register/electoral-college/procedural_guide. html Luckett, Wade. â€Å"Voting Lets College Students Have Say in the Future of America. † Flyer News. September 26, 2003 http://www. flyernews. com/article. php? section=Opinionsvolume=51issue=6artnum=06 How to cite The American Voting System Should Be Changed, Papers

Proposal to mine coal on Denniston Plateau

Table of Contents Abstract Context of the situation The issue Protagonists What will happen if the project commences Conclusion References Abstract The paper is an analysis of the effects of an economic project (Coal mining) taking place in a reserve (Denniston Plateau). First, a summary of the stakeholders was done and the historical context examined.Advertising We will write a custom report sample on Proposal to mine coal on Denniston Plateau specifically for you for only $16.05 $11/page Learn More Thereafter, the report looked at the consequences of this project on all entities. It was found that consumers of the product (mainly industrialists) and the mine company will benefit. The government will also get revenue from existence of the mine. However, these economic benefits will be offset by the environmental challenges that will stem from the mine. Problems of pollution in the local and global context will arise. This will threaten endangered sp ecies, destabilize local inhabitants and lead to climate change through emission of carbon dioxide when burning the commodity. Since several countries around the world will buy the coal, then this mine will affect a lot more stakeholders negatively than it will benefit them. Context of the situation The geographical context is Denniston Plateau, which is in the West coast of South Island, New Zealand. The area was initially a coal mining settlement with a close-knit community living there for years. However, after the owner closed a portion of the land, known as the Denniston Incline cable railway, in 1967, residents left the area. Only one residential house can be found in the location.Advertising Looking for report on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Biologically, the area has diverse plant and animal species. Scientists claim that about 505 species live in the plateau. Some rare and endangered creature s are there, such as the spotted kiwi. Velvet worms and certain reptiles are just some of the other animals that would be destroyed if the coalmine opened. Insect diversity in the location is quite noteworthy. About 77 insect species inhabit Denniston, of which the day-flying moth is part. It should be noted that this insect belongs to four endangered moths in New Zealand. Other noted species that might be endangered are the giant land snail, the West Coast gecko, as well as the southern rat (Stephenson, 2012). The plateau is currently a reserve for the Department of Conservation. Several entities have come together to form the ‘Friends of the Hill’ association. Former inhabitants of the plateau and national environmental bodies work together in this association to preserve the historical and biological richness of the location. In fact, these stakeholders have converted the plateau into a tourist site where visitors can learn about life in the mine prior to its closure in 1967. Therefore, the location has a unique cultural significance to its former inhabitants as well as to the rest of the country. The issue Solid Energy has proposed to construct a coal mine at a portion of Denniston plateau; approximately 200 hectares. It claims that the country will benefit from foreign exchange earnings that will stem from the production of coal in the area.Advertising We will write a custom report sample on Proposal to mine coal on Denniston Plateau specifically for you for only $16.05 $11/page Learn More Economists approximate that a 63% increase in coal exports will occur if the commencement of the project takes place. The group also claims that it will create new jobs in the location. Further, locals will benefit from greater residential development. The mining firm argues that few people visit the location for cultural or historical reasons, so they will not cause excessive harm to tourist activities. On the other hand, cons ervation groups such as Coal Action Network affirm that Solid Energy’s claims are not valid. They explain that while the project will create jobs, the number of employees who would benefit would be too small to justify the environmental and social disturbance. Coal Action Network claims that less than 20 miners will get jobs, yet the presence of the coalmine will lead to increases in housing prices in the vicinity. Those who do not work for the mine will have difficulties in meeting these rising costs (Penwarden, 2012). A group of independent commissioners known as the Resource management Authority listened to arguments from both sides and made a decision on the matter.Advertising Looking for report on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The commissioners gave the project a go ahead, albeit under strict environmental responsibilities. The mining group will follow a strict rehabilitation plan that aims at restoring soil, water and air conditions during and after the project. The company must also have a hazardous substance plan, a water management plan, dust management plan, construction plan, as well as a geochemistry plan. Protagonists Bathurst Resources; an Australian firm is interested in mining coal at the location (Denniston Plateau). Solid Energy; a New Zealand mining company also wants to mine coal at a corresponding location; Stockton Plateau. Solid Energy is a stakeholder in this case because it is in the same category as Bathurst Resources in the hearings. Solid Energy’s arguments reflect Bathurst’s interests, as well. The government is also another protagonist in the case. It is responsible for passing subsidies in coal mining activities. It has also passed laws to the effect of ensuring tha t resource consent applicants do not consider climate-related arguments. This has the effect of giving mining companies such as Bathurst an upper hand in these matters. The government has stakes in the case because fossil fuels in the country are diminishing. It wants to capitalize on them prior to their end. New Zealand’s government is interested in strengthening the economy through the coal industry as well as through industries that depend on these fuels. One can see this through the subsidies that the government gives the dairy industry on its emissions. The presence of the coalmine directly affects the West Coast Regional Council. Economic activities from its presence will benefit the council in terms of taxes collected and the economic ramifications of the same. The coal firm will make a series of payments to the Council in order to facilitate some of the regulatory requirements, and this will also be a source of revenue for it. It would be quite beneficial to the local authority if coal mining started in the Plateau. What will happen if the project commences Coal mining displaces vegetation and changes the natural characteristics of a location. Denniston Plateau is home to a diverse array of biological life. Mining could cause an imbalance in the ecosystem by leading to the destruction of some of the food sources for these species. If the project succeeds, a habitat for the following species would be destroyed: Apteryx haastii, Chionochloa juncea, Powelliphanta patrickensis, Naultinus tuberculatus, Dracophyllum densum, and Metrosideros parkinsonii. All these species are either declining or in danger of extinction. The destruction of their habitat cannot be reversed because even though the mining company opts to rehabilitate the land after completion of the project; these species will eventually be lost. Therefore, conservationists such as Forest Bird and West Coast Environment Network will also lose because they wanted to protect the interests o f species in the location. In fact, their appeal against the protagonists illustrates that they aggressively opposed the project; they would be losers in the process. The above mentioned effect would affect people around the world because New Zealand is unique in terms of biodiversity and the species that it harbors. Bathurst Resources will export about 4.1 million tones of coal annually to several locations around the world. It is likely that about 200 million tones of CO2 will enter the atmosphere when consuming the mine’s coal. Concerns over climate change were rife during the hearings, and they will become a reality if coal production takes place at the Plateau. Bathurst will be exporting coal to some countries that do not care about climate issues. Several of them are not signatories of the Kyoto protocol, so they will not care about their rate of pollution or how badly they affect the environment (Robertson, 2012). Pollution in target countries must also be seen through the climate-change lens. When coal is burnt, it contributes significantly to the amount of greenhouses gases in the atmosphere. This leads to ozone depletion and thus global warming. Unlike other sources of carbon dioxide, coal is one of the dirtiest sources of energy in the world. The amount it produces is disproportionately larger than what other sources, such as car exhaust, contribute. Furthermore, most developed nations use coal to power steam engines and generators. These are all enormous projects that require a high amount of coal. Since it is the source of coal, New Zealand will contribute to global warming or climate change by starting this vicious cycle. Challenges of pollution in the immediate environment must also be considered. The actual mining process will result in the production of dust in the plateau and surrounding areas. While the mining firm will take some measures to prevent the spread of these particles into the atmosphere, it is likely that some of it will s till get to the air and pollute it. The particles stem from drilling processes, coal crushing and wind that spreads them over a large portion. The company needs to invest in dust collection systems in order to minimize the prevalence of these particulates in the air. However, it will not control all of the particulates, so some of them may spread to neighboring areas in the location. One must also consider the effect of coal dust on miners. Individuals who live in the location may develop black lung disease. This disorder often leads to development of lung cancer, but even in its original form, miners must learn how to live with the ailment as no cure exists (World Coal Association, 2009). Pollution will also occur in the form of land disturbance. Prior to opening up of a coal mine in any area, scientists must carry out an analysis of the prevailing conditions and how the mine might alter these conditions. Government authorities must know the level of land disturbance that will take place prior to issuing of a mining permit. If Bathurst establishes a coalmine in this setting, then chances are that the mine will tamper with ground and surface water levels in the plateau. This area will also change the soil characteristics and hence the vegetation that grew in it. If there were a large settlement of people in the location, then they would lose a substantial portion of their food resources. However, since only one residential house can be found in the location, then land disturbance will result in alteration of vegetation type. Conservationists and locals who valued the biodiversity of the vegetation in this area will lose out. It is likely that there will be barren patches left on the land and irreparable damage. Tourists who came to the Plateau to enjoy the scenery will have nothing to see any more. Additionally, soil erosion may make the place susceptible to dust storms thus affecting all locals who live nearby. In other circumstances, the project can lead to mine subsidence. Bathurst Resources will be mining millions of tones of coal from Denniston Plateau. This means that removal of the raw material will result in existence of an underground vacuum. Land on the surface can lower as a result of this space thus resulting in mine subsidence. Therefore, it will undermine land use for the locals if they ever plan on using that resource in the future. While local authorities have already anticipated this process and placed strict rules on how the challenge can be minimized. It is still true that not all surface lowering will disappear, and this will affect locals negatively. The problem of water pollution cannot be ignored when discussing the effects of the project. A coal mining project is one that places a lot of pressure on water resources in the concerned region. Bathurst Resources will place an additional demand on water, yet locals also rely on it. Unless the coalmine company commits itself to the use of recycled water, it may compete with members of the West Coast Regional Council with regard to the resource. Additionally, water pollution may result from the mine because it contains sediments and other pollutants. Therefore, the company will need to invest in a treatment plant. However, the treatment process will not be 100% efficient, and this may lead to water pollution of nearby locations. In relation to the above mentioned challenge is the problem of acid mine drainage. This refers to acidic water that stems from metals in drainage water reacting with sulfur-containing rocks. The overall product may manifest as surface run off and could cause heavy metals like mercury to appear in the surface or ground water. Acid mine drainage can also affect the local habitat in that location and thus affect biodiversity (Tiwary, 2001). One cannot ignore the issue of noise pollution when analyzing the effects of coal mining. Although this problem is minor, it is still worth noting. Local residents, especially families of t he miners must contend with this disturbance for as long as the mine continues to operate. Local populations may also be in danger of flooding if the coal mine opens. Bathurst will release high volumes of semi solid waste. The company will build a dam to handle this wastewater efficiently. However, in some parts of the world, dams have opened and contributed to deadly floods. This is a typical example of an environmental disaster that the project can create. In addition to the above, the coal mine could also put the locality at risk of fire. Coal is highly flammable, and if a fire starts inside the mine, then it can last for extremely long periods of time. In the mean time, it could release toxic fumes in the surrounding community. In essence, the only winners will be the owners of the coal mine and the few employees who work for them. Government authorities may also benefit through revenue collection. The coal production and export industry is highly profitable, so Bathurst Resourc es will enjoy immense returns from the investment. Consumers of the product would also benefit from a cheap source of energy. Conclusion If coal mining takes place at Denniston Plateau, it would only benefit a handful of people; government authorities, local authorities, and industrial owners. On the flipside, it would cause immense harm to the local and global environment through land disturbance and pollution during production and use of the product. References Penwarden, R. (2012). Mt. William North: Sharon McGarry did not save the day. Web. Robertson, C. (2012). NZ Climate legislation in disarray. Web. Stephenson, K. (2012). Mining company has legal victory. Web. Tiwary, R. (2001). Environmental impact of coal mining on water regime and its management. Water, Air and Soil Pollution Journal, 132(2), 185-199. World Coal Association (2009). Coal mining and the environment. Web. This report on Proposal to mine coal on Denniston Plateau was written and submitted by user Jocelyn King to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.