The Effects Of Hispanic Radio On American Society

Introduction In its most basic form, the radio has always played an inherent role in the development of societies around the world. Before the mobile first generation, and even the television, the radio was the device that families would allow into their home and embrace as a connection to the outside world. With no exception to this rule, Hispanic radio has shaped the growing minorities role in American society ever since its boom. Hispanic radio has been the unifying force between Latino communities, which provided them with culturally relevant news and information in their native language at a relatively low cost. Entire communities were given access to information relevant to their native land almost unattainable before. It has served as the political voice of Hispanics in America and offered alliance during the immigration purges of history. But for a long time Hispanic radio was nonexistent, many American companies were reluctant to cater to this specific public thinking that it would no t turn out to be profitable. Hungry for a voice, Hispanic entrepreneurs took matters into their own hands and began to forge their own path in the radio world. Through much struggle, lack of funding, and even political opposition, Hispanic radio was born. Today, it is a successfully established platform used to influence the people s taste in music, but also their political views and social perspectives as well as their shopping habits. In this article, I will discuss theShow MoreRelatedMass Media and Stereotypes710 Words   |  3 Pagesbooks, radio, and the internet. Media propaganda is the other form of media that is described as manipulation. It is a powerful factor that influences our beliefs and attitudes about others. Race, gender, and economic (class status) stereotypes continue to be used in media despite change in social attitudes. 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Two of the most knownRead MoreEffects of World War II Essay887 Words   |  4 PagesWorld War II had a large effect on America, on how we were regarded in the world, on how our culture would grow and develop, and on how our citizens would develop and settle the land on their return. It brought people together for a while that were later torn apart , and changed the way Americans looked at higher education. Perhaps most importantly, it brought America to the world and served it up to them as something that could grow and become part of their culture, call it the Coca-ColonizationRead MoreUrban Youth Evaluate Strategies Of Surveillance1203 Words   |  5 Pages â€Å"Anything Can Happen With Police around†: Urban Youth Evaluate Strategies of Surveillance in Public Places† Almost daily, we turn on the news shows or tune in to our favorite radio stations and become engrossed in what is surely becoming a war against poor people, beginning with the battle against the blacks. It’s like watching a horror movie that never ends, or a foreign film with no closed caption quotes. How does one expect people to understand and how does one expect to be understood? Over theRead MoreAnalysis Of News And Social Media Effects On Society And Individuals Essay1711 Words   |  7 PagesI. Title of Paper - Analysis of news and social media effects on society and individuals. II. Introduction – a. Utilizing Sociological and Psychological literature, this paper will conduct a critical analysis of mass media and more specifically social media and the effects/persuasions it has on society and individuals. As this is fairly a debatable topic I will provide arguments focusing on the negative aspects of television and social media as well as some positives. b. My thesis sentence (orRead MoreRacial And Race And Sexuality949 Words   |  4 PagesHave you ever been guilty of listening to a voice of a random caller on the radio who is eager to win tickets to the next Bruno Mars concert or a hopeful caller requesting for a song to play next, and automatically assumed that you knew what race he or she was? Maybe you have had the television on low in the background as you complete a last minute paper. Your eyes are not on the television, but you hear a voice and you are certain that the speaker is a White female or a gay male. This phenomenonRead MoreMedia s Influence On Politics1742 Words   |  7 Pages In the Public Eye: Politics and the Media Much of American life is guided by the influx of information received from the media. This results in the ability of the media to shape or mold the opinions of American society. 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The American Voting System Should Be Changed Free Essays

â€Å"If you don’t vote, you can’t complain. † Americans have heard this statement for decades. Those who feel that it is their duty, hold to this statement as if it were sacred. We will write a custom essay sample on The American Voting System Should Be Changed or any similar topic only for you Order Now For the most part it is true. America has been fortunate to have a system that allows its citizens to take part in voting for the lawmakers who will represent them. Over time, more freedoms have come to the American people. African Americans, women, and eighteen year old individuals now have the liberty that was not afforded to them in the beginning of this great nation. They fought for this right, and many gave their lives for this privilege. Why would they believe this right is so important? They knew that the right to vote meant that lawmakers would have to listen to their needs to insure their reelections. The right to vote meant power. Voting in America is definitely a privilege, but there are flaws in the system. The first defect is the Electoral College that elects the president. The electors meet in each State on the first Monday after the second Wednesday in December (December 13, 2004). A majority of 270 electoral votes is required to elect the President and Vice President. No Constitutional provision or Federal law requires electors to vote in accordance with the popular vote in their State. (NARA) This factor takes away the right of the people to choose the president. The popular vote is the real will of the people. Four times in the history of the election for the president the popular vote and the electoral votes were at odds. The first was in 1824 when Andrew Jackson won the popular vote, but John Quincy Adams was chosen to be president instead. Other times were Samuel J. Tilden vs. Rutherford B. Hayes, Grover Cleveland vs. Benjamin Harrison, and in the recent 2000 election Albert Gore vs. George W. Bush. It is impossible to judge whether the right decision was made or not, but that is not the point. The American voters should have been the ones to make the decision. The other flaw that should be addressed is the right of college students to vote in the area where they are attending school. They should use the absentee ballot of there state, county and town where they have resided. Of registered voters between the ages of 18 and 24 (typically referred to as college students), 32 percent vote. Now, certainly there are reasons for this, shedding a negative light on both the system that we are in and the kids that live with us. (Luckett) The problem is that while students are of age and should have the right to, they should not be making local decisions in the town and county where they are only going to be residing for a few years. In most cases, out of town students will pack up and move away from their college when they graduate or decide no to finish. There is nothing wrong with that, except for the fact that since they knew they would not reside in that area for a long period of time, they had no motivation to properly think about the consequences of their votes. When long term residents cast their votes they know that they will live with the results of the election for the rest of their lives, and that it will affect their children and grandchildren as well. America offers its citizens a wonderful opportunity to have a say in their government. Their decisions will lives for generations to come. That does not mean that the voting system is perfect. These problems can be solved and America can remain the greatest country in the world. Works Cited â€Å"A Procedural Guide to the Electoral College,† NARA, 30, May, 2007 http://www. archives. gov/federal-register/electoral-college/procedural_guide. html â€Å"Elections. † Info USA, 30, May, 2007 http://www. archiv es. gov/federal- register/electoralcollege/procedural_guide. html Grossman, Wendy M. â€Å"Ballot Breakdown† Scientific American. 19, January 2004 http://www. archives. gov/federal-register/electoral-college/procedural_guide. html Luckett, Wade. â€Å"Voting Lets College Students Have Say in the Future of America. † Flyer News. September 26, 2003 http://www. flyernews. com/article. php? section=Opinionsvolume=51issue=6artnum=06 How to cite The American Voting System Should Be Changed, Papers

Proposal to mine coal on Denniston Plateau

Table of Contents Abstract Context of the situation The issue Protagonists What will happen if the project commences Conclusion References Abstract The paper is an analysis of the effects of an economic project (Coal mining) taking place in a reserve (Denniston Plateau). First, a summary of the stakeholders was done and the historical context examined.Advertising We will write a custom report sample on Proposal to mine coal on Denniston Plateau specifically for you for only $16.05 $11/page Learn More Thereafter, the report looked at the consequences of this project on all entities. It was found that consumers of the product (mainly industrialists) and the mine company will benefit. The government will also get revenue from existence of the mine. However, these economic benefits will be offset by the environmental challenges that will stem from the mine. Problems of pollution in the local and global context will arise. This will threaten endangered sp ecies, destabilize local inhabitants and lead to climate change through emission of carbon dioxide when burning the commodity. Since several countries around the world will buy the coal, then this mine will affect a lot more stakeholders negatively than it will benefit them. Context of the situation The geographical context is Denniston Plateau, which is in the West coast of South Island, New Zealand. The area was initially a coal mining settlement with a close-knit community living there for years. However, after the owner closed a portion of the land, known as the Denniston Incline cable railway, in 1967, residents left the area. Only one residential house can be found in the location.Advertising Looking for report on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Biologically, the area has diverse plant and animal species. Scientists claim that about 505 species live in the plateau. Some rare and endangered creature s are there, such as the spotted kiwi. Velvet worms and certain reptiles are just some of the other animals that would be destroyed if the coalmine opened. Insect diversity in the location is quite noteworthy. About 77 insect species inhabit Denniston, of which the day-flying moth is part. It should be noted that this insect belongs to four endangered moths in New Zealand. Other noted species that might be endangered are the giant land snail, the West Coast gecko, as well as the southern rat (Stephenson, 2012). The plateau is currently a reserve for the Department of Conservation. Several entities have come together to form the ‘Friends of the Hill’ association. Former inhabitants of the plateau and national environmental bodies work together in this association to preserve the historical and biological richness of the location. In fact, these stakeholders have converted the plateau into a tourist site where visitors can learn about life in the mine prior to its closure in 1967. Therefore, the location has a unique cultural significance to its former inhabitants as well as to the rest of the country. The issue Solid Energy has proposed to construct a coal mine at a portion of Denniston plateau; approximately 200 hectares. It claims that the country will benefit from foreign exchange earnings that will stem from the production of coal in the area.Advertising We will write a custom report sample on Proposal to mine coal on Denniston Plateau specifically for you for only $16.05 $11/page Learn More Economists approximate that a 63% increase in coal exports will occur if the commencement of the project takes place. The group also claims that it will create new jobs in the location. Further, locals will benefit from greater residential development. The mining firm argues that few people visit the location for cultural or historical reasons, so they will not cause excessive harm to tourist activities. On the other hand, cons ervation groups such as Coal Action Network affirm that Solid Energy’s claims are not valid. They explain that while the project will create jobs, the number of employees who would benefit would be too small to justify the environmental and social disturbance. Coal Action Network claims that less than 20 miners will get jobs, yet the presence of the coalmine will lead to increases in housing prices in the vicinity. Those who do not work for the mine will have difficulties in meeting these rising costs (Penwarden, 2012). A group of independent commissioners known as the Resource management Authority listened to arguments from both sides and made a decision on the matter.Advertising Looking for report on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The commissioners gave the project a go ahead, albeit under strict environmental responsibilities. The mining group will follow a strict rehabilitation plan that aims at restoring soil, water and air conditions during and after the project. The company must also have a hazardous substance plan, a water management plan, dust management plan, construction plan, as well as a geochemistry plan. Protagonists Bathurst Resources; an Australian firm is interested in mining coal at the location (Denniston Plateau). Solid Energy; a New Zealand mining company also wants to mine coal at a corresponding location; Stockton Plateau. Solid Energy is a stakeholder in this case because it is in the same category as Bathurst Resources in the hearings. Solid Energy’s arguments reflect Bathurst’s interests, as well. The government is also another protagonist in the case. It is responsible for passing subsidies in coal mining activities. It has also passed laws to the effect of ensuring tha t resource consent applicants do not consider climate-related arguments. This has the effect of giving mining companies such as Bathurst an upper hand in these matters. The government has stakes in the case because fossil fuels in the country are diminishing. It wants to capitalize on them prior to their end. New Zealand’s government is interested in strengthening the economy through the coal industry as well as through industries that depend on these fuels. One can see this through the subsidies that the government gives the dairy industry on its emissions. The presence of the coalmine directly affects the West Coast Regional Council. Economic activities from its presence will benefit the council in terms of taxes collected and the economic ramifications of the same. The coal firm will make a series of payments to the Council in order to facilitate some of the regulatory requirements, and this will also be a source of revenue for it. It would be quite beneficial to the local authority if coal mining started in the Plateau. What will happen if the project commences Coal mining displaces vegetation and changes the natural characteristics of a location. Denniston Plateau is home to a diverse array of biological life. Mining could cause an imbalance in the ecosystem by leading to the destruction of some of the food sources for these species. If the project succeeds, a habitat for the following species would be destroyed: Apteryx haastii, Chionochloa juncea, Powelliphanta patrickensis, Naultinus tuberculatus, Dracophyllum densum, and Metrosideros parkinsonii. All these species are either declining or in danger of extinction. The destruction of their habitat cannot be reversed because even though the mining company opts to rehabilitate the land after completion of the project; these species will eventually be lost. Therefore, conservationists such as Forest Bird and West Coast Environment Network will also lose because they wanted to protect the interests o f species in the location. In fact, their appeal against the protagonists illustrates that they aggressively opposed the project; they would be losers in the process. The above mentioned effect would affect people around the world because New Zealand is unique in terms of biodiversity and the species that it harbors. Bathurst Resources will export about 4.1 million tones of coal annually to several locations around the world. It is likely that about 200 million tones of CO2 will enter the atmosphere when consuming the mine’s coal. Concerns over climate change were rife during the hearings, and they will become a reality if coal production takes place at the Plateau. Bathurst will be exporting coal to some countries that do not care about climate issues. Several of them are not signatories of the Kyoto protocol, so they will not care about their rate of pollution or how badly they affect the environment (Robertson, 2012). Pollution in target countries must also be seen through the climate-change lens. When coal is burnt, it contributes significantly to the amount of greenhouses gases in the atmosphere. This leads to ozone depletion and thus global warming. Unlike other sources of carbon dioxide, coal is one of the dirtiest sources of energy in the world. The amount it produces is disproportionately larger than what other sources, such as car exhaust, contribute. Furthermore, most developed nations use coal to power steam engines and generators. These are all enormous projects that require a high amount of coal. Since it is the source of coal, New Zealand will contribute to global warming or climate change by starting this vicious cycle. Challenges of pollution in the immediate environment must also be considered. The actual mining process will result in the production of dust in the plateau and surrounding areas. While the mining firm will take some measures to prevent the spread of these particles into the atmosphere, it is likely that some of it will s till get to the air and pollute it. The particles stem from drilling processes, coal crushing and wind that spreads them over a large portion. The company needs to invest in dust collection systems in order to minimize the prevalence of these particulates in the air. However, it will not control all of the particulates, so some of them may spread to neighboring areas in the location. One must also consider the effect of coal dust on miners. Individuals who live in the location may develop black lung disease. This disorder often leads to development of lung cancer, but even in its original form, miners must learn how to live with the ailment as no cure exists (World Coal Association, 2009). Pollution will also occur in the form of land disturbance. Prior to opening up of a coal mine in any area, scientists must carry out an analysis of the prevailing conditions and how the mine might alter these conditions. Government authorities must know the level of land disturbance that will take place prior to issuing of a mining permit. If Bathurst establishes a coalmine in this setting, then chances are that the mine will tamper with ground and surface water levels in the plateau. This area will also change the soil characteristics and hence the vegetation that grew in it. If there were a large settlement of people in the location, then they would lose a substantial portion of their food resources. However, since only one residential house can be found in the location, then land disturbance will result in alteration of vegetation type. Conservationists and locals who valued the biodiversity of the vegetation in this area will lose out. It is likely that there will be barren patches left on the land and irreparable damage. Tourists who came to the Plateau to enjoy the scenery will have nothing to see any more. Additionally, soil erosion may make the place susceptible to dust storms thus affecting all locals who live nearby. In other circumstances, the project can lead to mine subsidence. Bathurst Resources will be mining millions of tones of coal from Denniston Plateau. This means that removal of the raw material will result in existence of an underground vacuum. Land on the surface can lower as a result of this space thus resulting in mine subsidence. Therefore, it will undermine land use for the locals if they ever plan on using that resource in the future. While local authorities have already anticipated this process and placed strict rules on how the challenge can be minimized. It is still true that not all surface lowering will disappear, and this will affect locals negatively. The problem of water pollution cannot be ignored when discussing the effects of the project. A coal mining project is one that places a lot of pressure on water resources in the concerned region. Bathurst Resources will place an additional demand on water, yet locals also rely on it. Unless the coalmine company commits itself to the use of recycled water, it may compete with members of the West Coast Regional Council with regard to the resource. Additionally, water pollution may result from the mine because it contains sediments and other pollutants. Therefore, the company will need to invest in a treatment plant. However, the treatment process will not be 100% efficient, and this may lead to water pollution of nearby locations. In relation to the above mentioned challenge is the problem of acid mine drainage. This refers to acidic water that stems from metals in drainage water reacting with sulfur-containing rocks. The overall product may manifest as surface run off and could cause heavy metals like mercury to appear in the surface or ground water. Acid mine drainage can also affect the local habitat in that location and thus affect biodiversity (Tiwary, 2001). One cannot ignore the issue of noise pollution when analyzing the effects of coal mining. Although this problem is minor, it is still worth noting. Local residents, especially families of t he miners must contend with this disturbance for as long as the mine continues to operate. Local populations may also be in danger of flooding if the coal mine opens. Bathurst will release high volumes of semi solid waste. The company will build a dam to handle this wastewater efficiently. However, in some parts of the world, dams have opened and contributed to deadly floods. This is a typical example of an environmental disaster that the project can create. In addition to the above, the coal mine could also put the locality at risk of fire. Coal is highly flammable, and if a fire starts inside the mine, then it can last for extremely long periods of time. In the mean time, it could release toxic fumes in the surrounding community. In essence, the only winners will be the owners of the coal mine and the few employees who work for them. Government authorities may also benefit through revenue collection. The coal production and export industry is highly profitable, so Bathurst Resourc es will enjoy immense returns from the investment. Consumers of the product would also benefit from a cheap source of energy. Conclusion If coal mining takes place at Denniston Plateau, it would only benefit a handful of people; government authorities, local authorities, and industrial owners. On the flipside, it would cause immense harm to the local and global environment through land disturbance and pollution during production and use of the product. References Penwarden, R. (2012). Mt. William North: Sharon McGarry did not save the day. Web. Robertson, C. (2012). NZ Climate legislation in disarray. Web. Stephenson, K. (2012). Mining company has legal victory. Web. Tiwary, R. (2001). Environmental impact of coal mining on water regime and its management. Water, Air and Soil Pollution Journal, 132(2), 185-199. World Coal Association (2009). Coal mining and the environment. Web. This report on Proposal to mine coal on Denniston Plateau was written and submitted by user Jocelyn King to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Strategic Marketing Plan for the Coca

A Strategic Marketing Plan for the Coca Executive Summary This paper was written in order to develop a marketing strategy for the Coca-Cola Amatil group (CCL). The main focus was not on the entire product line of the group but for a new product, Coke Zero. The CCL has enjoyed a lot of success for its internationally known brands such as Coke and Sprite. It however lags behind in the energy drink and sport drinks department.Advertising We will write a custom report sample on A Strategic Marketing Plan for the Coca-Cola Amatil Company specifically for you for only $16.05 $11/page Learn More Following this, it was important to develop a marketing plan that will improve the sales of Coke Zero. First, we looked at the company and the current situation it is in, both internal and external. We noted that the company has a very good external environment that promotes investments, has good trade laws and the consumers hold the company in high esteem. We also noted that the company holds the largest market share in the country hence has consistently been making profits. After this we took a SWOT analysis on the Coke Zero product, analysing the threats that may impede the successful performance of the product. Once the threats and weaknesses were identified, a marketing strategy was developed to improve the total sales of the product. Strategic Analysis Company Overview Coca-cola Amatil is an Australian bottling company that markets products from the Coca-Cola Company. It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company (Coca-Cola, 2010). Coca-Cola Amatil produces various products that include: carbonated soft drinks, flavoured milk, energy drinks, water, fruit juices, sport drinks and ready to eat products The company also has a joint venture, Pacific Beverages, with SABMiller. The joint venture is responsible for producing and marketing a variety of premium beer products within the country and in New Zealand. CCL also mar kets and distributes spirit products for Beam Global Spirits and Wines (Coca-Cola, 2010). The Coca-Cola Company owns 30% of CCL and is thus the majority share holder of the company. Situation Analysis-External An analysis of the company’s current position as well as the prevailing market conditions will enable the development of a marketing plan that can be applied with respect to both the current situation as well as expected changes in the future (Kotler, 1997).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental Analysis The external environmental analysis is mainly concerned with those factors in the external macro-environment that may impact the ability of the business to meet its objectives or operate properly. The most important external elements include political, economical, social, and technological forces in the macro-environment. The analysis of the f orces is referred to as the PEST analysis. The PEST analysis looks at the different trends in the market highlighting their implications on the particular business. Political Trends The political and legal framework within a country usually affects how a business operates and its profitability (Payne, 2005). Coca-Cola Amatil operates in countries that have stable political systems as well as favourable trade laws that encourage business growth. The products that the company produces have all been approved by the relevant food licensing board in the country. Economic Trends Australia has enjoyed a stable economic growth over the ages. The country has been ranked as the 13th largest economy in the world and the 18th largest exporter (Dixon OMahoney). The country has enjoyed a steady growth at the rate of 3.6% over the last 16 years. The unemployment rate in the country stands at 4.9% and the inflation rate as per last year was 2.8% (Dixon OMahoney, 2010). According to the World Bank , Australia is ranked tenth on the ease of doing business. The base interest rate in the country stands at between 5 to 6%. Social Trends Over the years, there has been a health consciousness campaign warning people about over consumption of soft drinks. Various groups have frequently warned people that soft drinks are responsible for increase in obesity and other issues such as diabetes and rotting of teeth. Australia is also fascinated by sports. A survey on sporting claims that over 80% of young men are participate in sports in one way or another. Considering this, sport and energy drinks might increase in sales if sufficient marketing is carried out to penetrate the sports industryAdvertising We will write a custom report sample on A Strategic Marketing Plan for the Coca-Cola Amatil Company specifically for you for only $16.05 $11/page Learn More Technological Factors Australia is a developed country whose main revenue comes from the manufacturing indus try. The company has many professionals who engage in the development of new and innovative technological products (Svenson, 2009). The country also has many research facilities and those professionals seeking to undertake research are sponsored by the government, corporations and educational institutions. Market Analysis The soft drinks market in Australia is predominantly controlled by four main companies. These companies include; Coca-Cola Amatil, Nestle Australia, Cadbury Australia and Mars Australia. The Coca-Cola Amatil group holds about 56% of the market share in the non-alcoholic beverages, 40% market share in sports drink and 23% market share in bottled water (Greenblat, 2010). In market analysis, it is important to analyse the consumers, competitors, and carry out the five force analysis. Consumer Analysis Coca-cola products are usually enjoyed by people from all age groups. It has however been noted that a large percentage of people who consume products from CCL are those in the 16-32 age group making up 52% of the total consumers. The buying behaviour is mainly guided by attitudes and lifestyle of these consumers. The introduction of new products by the company usually receives positive reception while consumer satisfaction for our products has been generally high. Porter five forces analysis It is important to analyse the business micro environment in order to present a valid business marketing strategy. The Porter five forces are those forces that affect the ability of a corporation to make a profit or serve its consumers (Simon, 2006). The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters Five Force Analysis for the soft drink environmentAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Success factors From the external environmental analysis, the following key success factors can be identified The political, economical, social and technological trends all favour the success of CCL’s products The company holds a large percentage of the market share with the soft drink market The threat of new entrants into the industry is small The company mainly supplies most of its products and has a large network of suppliers hence threat of suppliers is small Situation Analysis (Internal) The internal situation analysis involves those factors within the company that affects its ability to operate and earn a profit. It includes the company resources, the objectives, corporate culture and mission (Williams Williams, 2007). Review of Current Strategy and marketing mix Coca-Cola Amatil current strategy involves availing beverages to people all over the country and the other four countries that the company operates. The company does this by setting up a network of partner s, acquiring new business, participating in the marketing and distribution of other beverages such as alcohol and by using various strategies to improve its marketing of products. Coca-Cola Amatil marketing strategy includes the use of advertisements, sports sponsorship deals, games and competitions and the use of the internet to promote its products. The current marketing mix can be well represented by the four P’s: Product: Coca-Cola Amatil produces a variety of non-alcoholic drinks as well as alcoholic drinks. The products include both internationally known brands and brands specifically produced for the country. Products include soft drinks, energy drinks, water, sports drinks, RTD tea and coffee, ready to eat fruits and flavoured milk. Product differentiation in most of these products is low hence there is a need for a unique product to retain competitiveness. Price: The current price for CCL products is low and very competitive. A large population can easily afford the se products on a regular basis. Promotion: CCL’s products are promoted through advertising and sales promotion. The strong brand name of the company has also propagated promotion of their products Place: CCL’s products can be purchased from many outlets all over the country. Supermarkets, shops, drink stands, gymnasiums and other local outlets usually have Coca-Cola products. Performance and Financial analysis Over the past years, the company has had significant success and has made a lot of profit. The company has had a one digit increase in profits for the last 10 years. Despite the economic recession, the company still had an increase in profit during the period. In 2010, the company had a net profit of $497.3 million, representing a 10% increase in profit from the previous year. The trading revenue for the year stood at $4490.3 million while the operating cash flow totalled $585.5 Million decreasing by 22% since the last year. The earnings before tax (EBIT) for th e company were $844.9 showing a 7.3% increase from that in the previous year (Coca-Cola, 2010). The company stock as of 2010 stood at $11.60 and has been showing a steady growth. As it can be seen, the company is in a very strong financial position and stands to gain more competitive advantage with the right marketing strategy. Table 1: Financial Analysis A$ million 2010 2009 % change Working capital 938.4 910.2 28.2 Property, plant and Equipment 1595.3 1457.2 138.1 IBAs intangible assets 1488.7 14780.3 7.9 Deferred tax liabilities (190.8) (157.4) (33.4) Non-debt derivatives 31.1 (32.5) 63.6 Other net assets/(liabilities) (339.9) (410.2) 70.3 Capital employed 3522 3248.1 274.7 Return on Capital 17.8% 16.5% 1.3 pts Resource Analysis Resource analysis involves the analysis of how the company’s resources and capabilities enable it to achieve its strategy (Schwartz, 1981). The resource analysis for the company is presented in Figure 2. Figure 2: Summary of the Coca-Cola Amatil resource analysis Determinants for strategic options Strategic marketing options may be constrained by both internal and external situations. In the case of Coca-Cola Amatil, determinants for strategic options include: Optimum utilization of the large amount of available capital Differentiation of products, producing a new product that differentiates it from its competitors Improving its promotional campaign; this involves increasing efforts in public relations and personal selling SWOT Analysis The SWOT analysis involves a look at the company’s current position in respect to its competitors, market conditions, consumers, suppliers and government regulations (Pepall, Daniel Norman, 2005). The SWOT analysis will look at the situational factors affecting the business. Strengths Strong financial position enabling future investments Strong distribution channels that may reach consumers and suppliers from all over the country Strong brand name that is eas ily recognized thereby improving consumer confidence Weaknesses The product is very new to the market and thus sufficient information about consumer demand is yet inconclusive. Without proper marketing strategy, the product might fail. Opportunities The Coca-Cola brand name is widely known and revered. This will therefore boost consumer confidence about the product thereby improving sales. The new product (Coke Zero) also does not have any competition in the market as per this moment. The low diet drink that target young males as for now is unique as it deviates from other diet drinks and will therefore gain significant market share. Threats The internationally recognized brands are still etched in the minds of people hence a large group may ignore the new product and stick to that which they are familiar with. The Coke Zero product has also received negative reviews in some countries. This is because in several countries such as Venezuela, Sodium cyclamate a known carcinogen was used as a sweetener. Health concerns over consumption of soft drinks. Strategy Development This section deals with developing a marketing strategy that will enable the company to meet strategic marketing goals. The company has several sustainable competitive advantages which include: The Coca-Cola brand is very strong hence improving consumer confidence The company has a strong distribution channel that spans five countries The company is part of a global conglomerate therefore has access to top notch equipments, professionals and assets The company produces its own packaging hence can modify it with any problem The company already has a fierce reputation hence does not need to begin from the bottom in its promotional activities. Strategic Thrusts The Coca-Cola Amatil group main business strategy is to produce beverages for everyone in the country. The company strategic thrusts are as follows: Produce a variety of products to account for taste, preferences and lifestyles. En gage in intensive promotional activities through advertisement, sales promotion, personal selling and public relations Acquire new holding and business Penetrate other beverage industries such as alcoholic drinks and RTD drinks. According to Ansoff, for a company to be successful it should choose one of three generic strategies: cost leadership, differentiation or niche strategies In order to be truly sustainable and to maintain competitive advantage, the company has to implement alternative competitive thrusts that include: Production of a new sports drink that offers something other sports drinks lack (differentiation). Restricting access to distribution channels for the other competitors (niche strategies). Reducing cost of production by using innovative techniques of management and production (cost leadership) Sustainable Strategic Thrust Considering the initial and alternative strategic thrusts, the most appropriate thrust has to be the production of a new sports drink that is not available in the market. CCL should produce a healthy sports drink with very little calories, has high levels of proteins and vitamins and rejuvenate those participating in sports and the general population. This will not only target the young male population but also sportsmen and women. Marketing Goals The main marketing goals involve improving sales for the coke zero products. The goals are: Improve the sales of sports drink by 8% Attract more consumers (especially the young male population) Infiltrate the sports Industry Improve the market share in sports drink by at least 4.5% Product-Market investment Strategies Coca-Cola Amatil main products have performed very well in the market over the years. Most of the products are well known and are a major part in people’s diets. When Coke Diet was produced, most men felt that it was geared for women. It was for this fact that coke zero was made and was mainly meant to penetrate the young male market. The diagram below is a presentation of the Ansoff’s Matrix for Coca-Cola Amatil: Figure 3: Ansoff’s Matrix Retrieved from Sharp Dawes (2001) Market Penetration The CCL’s sports drink market currently lags behind its competitors. In order to improve its market share, the company should engage in large scale promotion activities that include sponsorship deals, competitions, advertisements and personal selling mainly through the internet. Market Development One of the main reasons CCL has not been able to capitalize on the young male population is that the sports drinks in the market are all similar and no healthy drink exists as of now. The Coke Diet beverage launched by CCL was largely viewed as feminine and most men ignored it. Coca-Cola has been able to modify this drink to produce Coke Zero, a diet drink that is geared to the male generation. Product Development In recent times, the soft drink industry has been growing slowly mainly due to health concerns that have arisen abo ut the consumption of soft drinks. It is therefore important to develop a new product that is not only health but also delivers the expected results. CCL has dominated the soft drinks market hence it should put more of its energy in the sports drink market. The intended product should be rich in proteins and vitamins as well as rejuvenating compounds that are common in energy drinks. The drink should also reduce the amount of calories present in the drink Product Differentiation The current products targeting the young male population are all similar. Due to health concerns, the soft drink industry growing very slowly. In order to maintain competitiveness, CCL should therefore develop a new product that differs from those in the market and meet the health expectations of the consumers. Another way will be through the development of a new innovative packaging. A coke zero grip bottle that has been innovatively design will be used to package the product and thus attract more of the ta rgeted consumers. Strategic Marketing Mix The marketing strategy mainly involves targeting and positioning (Aaker, 2007). According to research, over 80% of young men above the age of twenty participate in sports one way or another. This number is very high and may increase the market share for coca-cola products immensely. We shall first target sportsmen by highlighting that the company has a new range of sports drinks (coke zero) that not only meet the sports drinks requirement but is also healthy. Products The product being marketed is a new healthy beverage, a sports drink mainly produced for the young male population (coke zero). The product has very little calorie content and is high in vitamins and proteins. This combination makes for the ideal sports drink as it not only rejuvenates a person but it is also healthy. The product will be packaged in trendy bottles that convey sportsmanship. The marketing message will try to stress that the drink is healthy and is a new innovati on all our competitors envy (Sharp Dawes, 2001). Price The product will be cheap to buy and will generally cost less than those from our competitors. It will be available in most outlets throughout the country and stands in the stadiums. The pricing will be such that the company does not undergo a loss but low enough to make the product the drink of preference (Sharp Dawes, 2001). Place The drink will target the whole of the country. It will be available in supermarkets, shops, stadiums and gymnasium. In order to access the sports fraternity, the drink will mainly focus on sports related outlets until it stands out as the drink for the active sportsman (Sharp Dawes, 2001). Promotion As the drink mainly targets young men interested in sports, the drink will first of all be promoted through sports channels, and stadium advertisements such as banners and Advertisement slots in the stadium. Next, sports paraphernalia will be used as a means for promotion such as balls, t-shirts, shoe s etc. The drink will also be promoted through competitions in radio stations and television. The promotion will have a sports team e.g. granting a lucky winner sports gear or a fully paid access to an important sports event (Sharp Dawes, 2001). Sales Forecast and Financial Prediction We expect that after this marketing strategy, sales will increase by 6% in the first quarter and that by the end of the year a 10% increase will have been achieved. Table 1: Financial Prediction A$ 2012 (1stQuarter) 2012 (2ndQuarter) 2012 (3rd Quarter) 2012 (4th Quarter) Advertising costs 0.98 1.4 1.6 1.2 Expected Revenue 5.3 8.5 14.6 26.5 Operating Expenses 1.3 2.8 6.2 6.6 Evaluation and Control The article above has presented the strategic market plan for the Coca-Cola Amatil group. The sales target presented above will act as benchmarks to evaluate progress. The marketing techniques recommended (sports advertisements and sports related sales promotions) will be amended depending on the nature of the actual sales. The Coca-Cola company has enough capital to implement the program successfully hence the products will be released in all regions within a period of 2 weeks. The company have a large distribution channels with many trusted partners hence control is not a major concern as of now. Appendix Appendix 1: Income statement CCL retrieved from Coca-Cola Amatil (2011) Appendix 2: Balance Sheet retrieved from Coca-Cola Amatil (2011) References Aaker, D. (2007). Strategic Market Management, 8th ed. New York, John Wiley Sons Coca-Cola (2011). Annual Report 2010. Retrieved from: www.ccamatil.comreportsF9ECBDFAd01.pdf Dixon, T OMahoney, J. (2010). Australia in the Global Economy 2010. Pearson: Leading Edge Education Greenblat, E. (2010). Coca-Cola Amatil beats profit estimates as prices rise. SMH  Newspaper. Retrieved from: www.smh.com.au/business/cocacola-amatil-beats-profit-estimates-as-prices-rise Kotler, P. (2009). Principles of Marketing. New York: Prentice H all. Payne, A. (2005). A Strategic Framework for Customer Relationship Management.  American marketing association, 69: 168-170 Pepall, L., Daniel J. Norman, J. (2005). Industrial Organization, Contemporary Theory  and Practice. Ohio: Thomson South-Western Porter, M.E. (1985) The Five Competitive Forces That Shape Strategy. Harvard  business Review, (4): 12-16-January Schwartz, H. (1981). Matching corporate culture and business strategy. Organization  Dynamic, 24(2): 12-16 Sharp, B. Dawes, J. (2001). What is Differentiation and How Does it Work?  Journal of Marketing Management, 17, 739-59. Simon, H. (2006). Rational decision making in business organizations. American  Economic Review, 17(5): 42-45 Svenson, G. (2009). Globalization† of business activities: a â€Å"global strategy† approach. Management Decision, 7(13): 34-40 Williams, S. Williams, N. (2007). The profit impact of business intelligence.  NY: Publisher Morgan Kaufmann

Motivational Quotes By Women for Everyone

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